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Bachelor Degree in Hospitality and Business Management (SHBM)

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School of Hospitality Business and Management (SHBM), an Associate Member of the EHL Network of Certified Schools. EHL has been ranked the world’s No. 1 hospitality management school. Thus, a partnership in signature with AHLEI American Hotel & Lodging Educational Institute.

Bachelor Program Fact Sheet
•    Duration: 4-year 
•    Mode of Instruction: Full time
•    Language: English
•   Degree granted: Bachelor’s Degree in hospitality business & Management
•    Location: Mohammed VI Polytechnic University, Ben Guerir Morocco 

Bachelor’s degree Curriculum
•    Year 1: Preparation

An acquisition of professional experience and practical knowledge.   
During the first semester, the areas of study are cooking, catering, accommodation, languages and terminology, the basics of business management, health and safety. 
Then complete a 6-month operational internship in the hotel industry. 
•    Year 2:  Foundation

Learn the basics of hospitality and tourism management. 
The areas of study include accounting, microeconomics and computer applications, an introduction to marketing, law and ethics, and business performance. 

•    Year 3: Determination 

Practice business analysis and applied management, and strengthen a marketing knowledge, particularly in terms of communication and culture. 
Possibility to choose 1 elective from the following:   
o    Develop an entrepreneurial project 
o    Event management 
o    Travel sector management  
Completing a 6-month administrative internship in a hospitality company. 
•    Year 4: In-depth

Study multidisciplinary analysis, integrated hotel and tourism management, advanced management and marketing strategy. 
Possibility to choose 2 electives from the following:  
o    Trends in hotel franchises 
o    Design and financing of new tourism products 
o    Advanced management of the international travel sector  
o    Trends in innovations in the field of hospitality  
o    Leadership and professional development 
Also, study project management, intercultural management and finish the bachelor’s degree with an integrated project in hospitality / tourism.  

Dr. Erdogan EKIZ, dean of SHBM

Dr. Erdogan EKIZ is the Dean of the School of Hospitality and Business Management. Previously, he held the position of Associate Professor at King Abdulaziz University, Faculty of Tourism, Jeddah, Kingdom of Saudi Arabia, where he served as Director of Postgraduate Studies and International Relations and Agreements Unit. 

Dr. Ekiz completed his PhD in Tourism and Hospitality Management at the School of Hotel and Tourism Management at Hong Kong Polytechnic University. He has a Bachelor of Science in Tourism and Hotel Management and a Master of Business Administration in Services Marketing from Eastern Mediterranean University in North Cyprus. He is a ‘Certified Hospitality Educator’ (CHE) from American Hotel and Lodging Educational Institute and ‘Qualified Learning Facilitator’ (QLF) from École hôtelière de Lausanne. He is an ‘Advanced Trainer’ with Distinction of International Air Transport Association (IATA), and he has over 17 years of teaching experience in Hong Kong, Taiwan, Cyprus, Turkey, Malaysia and Kingdom of Saudi Arabia.